Why Preserving Memories Matters

Why Preserving Memories Matters

We don’t always understand what photos will hold value to us until the right moment comes. Tragedy evokes emotion; sadness promotes nostalgia. It’s when the unexpected strikes that our mission means the most.

When the Notre Dame Cathedral tragically caught fire Monday, April 15, no one saw it coming. This mighty behemoth of architecture and history felt invincible and inevitable, this magnificent structure that had always been there and, seemingly, always would be. The world watched in horror as the flames raged on.

But then the photos started rolling in. Dozens of FOREVER users began sharing their memories of and with the cathedral. It was almost immediate, their ability to retrieve the media they’d stored. With albums and tagging, their data was more accessible than ever.  One user, Alex Gedeon, was particularly grateful for his photos; he’d just revisited Paris with his mother, but skipped visiting the cathedral.

“My mom and I were texting about our shared disbelief and sadness,” said Alex.

“I really wanted to remember that moment and what it felt like to see the beauty of Notre Dame for the first time. I was brought back to my 18-year-old self, wandering the streets of Paris on a solo trip to Europe. My digital photos are all I have of that trip.”

Alex Gedeon.jpg

“My digital photos are all I have of that trip.”

Alex Gedeon, posing in front of Notre Dame.

This is a common theme; in the digital age, there are rarely tangible keepsakes to remind us of moments and memories. It’s the photos that bring us back.

“Being able to access my photos with the FOREVER app gave me a greater appreciation, both for the experience that I was lucky enough to have and for FOREVER for keeping those memories safe,” said Alex.

This is why FOREVER matters. It isn’t just about storage. It’s about accessibility. It’s about safety. It’s about preserving memories and never losing sight.

Dear Mom…

Dear Mom…

How To: Create a Dream Board

How To: Create a Dream Board