The Truth About Google Photos

The Truth About Google Photos

There has been a lot of press about Google Photos.  The app offers "unlimited" backup of your photos.  Additionally, they will organize and auto tag your pictures through facial recognition.  All of this for free.

Hmmmm...the problem is that there is no such thing as "free".  There’s no doubt Google makes money on Google Photos. What Google Photos means to Google is more information mining and search. It’s simply a means to an end.   By availing itself of your photos, Google amasses the rich metadata your mobile phones and cameras collect.  According to Joe Wilcox of BetaNews, "The photo finding that Google provides to users also benefits it's own information-gathering efforts and services that are provided to advertising and other contextual partners."  So if the information gathering behemoth detects your children wearing Adidas sneakers in a photo, soon your smartphone and computer screens will be filled with advertisements of related products. Your information becomes analyzed and disseminated to paid advertisers and other third-party partners.

Google gets access to all your photos for their data collection purposes.  It may appear that photos that auto backup are private; that is, no one sees them unless you allow them to see the photos. But Google gets access to them - always.  Otherwise they couldn't be automatically enhanced, organized, and primed for search. Wilcox states, " Everything that your personal pics reveal, whether directly in the metadata or overtly by sophisticated algorithm, can be useful to Google."

That's the price you pay for Google Photo. Data collection makes money for Google and its partners. Your personal photos aren't meaningful to you alone; they are, en masse, a highly valuable commodity.  That's the truth about Google Photos.

Only Forever guarantees that the memories you store will be preserved, protected, and available for only you and those you love for your lifetime plus 100 years, with a goal of keeping your content safe and available for many generations beyond. At Forever, you own your data - we will never sell you out!

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